Digital Marketing refers to the promotion of products, services, or brands using digital technologies, including the internet, mobile devices, social media, search engines, and other digital channels. The goal of digital marketing is to reach and engage with potential customers, generate leads, and ultimately drive sales.

There are several digital marketing techniques including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, and influencer marketing. Each technique has its own unique advantages and can be used in combination to create a comprehensive digital marketing strategy.